If you have decided to redesign your website, you will probably be eager to get things started. A shiny new website with all the things in place is exciting to think about. But you should never rush into a website redesign.
According to Blog Red, two out of three people prefer to browse through a beautifully designed website. And Digital Apeel says that 75% of people form their opinion of a website based on its aesthetics.
So before you get started with the website redesign, you have to get the essentials and pain points in order to get the desired results you are looking for.
- Determine how your website will help you reach your business goals. Having a fresh new website is a great morale-booster for a business, but that shouldn’t be your only reason for a website redesign. A website project is a major investment, so make sure you get a return on that investment by having a clear picture of how a new website will help build your business.
- Assess your current website. In order to know what you need for your new website, take a close look at the current one. What are your reasons for wanting a new website? What problems do you think a new website will solve? Look at both the design and functional elements of your site and make a list of the things you like and the things you don’t, and why. Think about how your site has helped or hurt your business and what changes will make your site more effective at supporting your business goals. For more on how to assess your site, see our blog post 8 Signs It’s Time to Redesign Your Website.
- Check out the competition. When you’re looking to upgrade your website, you want to create a new site that is original, not a copycat of a competitor’s site. However, that doesn’t mean you should go into a website redesign with no frame of reference. Being familiar with your competitors’ websites will give you valuable information about best practices and trends for your specific industry and business type, help you generate ideas for features and functionality you want in your own website, and identify things you want to avoid. To learn more, read our blog post How to Use Your Competitors to Your Advantage.
- Check out the competition. When you’re looking to upgrade your website, you want to create a new site that is original, not a copycat of a competitor’s site. However, that doesn’t mean you should go into a website redesign with no frame of reference. Being familiar with your competitors’ websites will give you valuable information about best practices and trends for your specific industry and business type, help you generate ideas for features and functionality you want in your own website, and identify things you want to avoid. To learn more, read our blog post How to Use Your Competitors to Your Advantage.
- Take a look at your logo. A logo is an extension of your brand, and should be a unique and powerful mark that identifies your company and sparks a connection with your target audience. If your logo is out of date, uninspired or unappealing, a website redesign is the perfect time to debut an updated logo that better represents your brand. Not sure if your logo needs an update? Check out our blog post 4 Signs Your Logo Needs An Update.
Redesigning a website takes a lot of work. We are sure you would have understood it after going through this blog. Finally, your new website should offer a visitor an effortless way to engage with your company that isn’t completing a direct business offer like “pick up the phone” or “schedule a meeting.”
